Good SEO comes in several stages of activity, but the starting point has to be the audit – carrying out all those essential checks to ensure your site will perform as well as possible once its optimised.
Some things are nice to have – others are showstoppers if not addressed.
The link below will download an audit we recently did for a client – with the name removed – which you can use as a template to ensure you are carrying out all the important checks.
Your SEO Audit Template.