We have been working with Seasoned Pioneers for a while now and now we have made most for the changes that we can to the website and soon we will be working with Matt on his online content marketing.
At this stage the metrics we are monitoring for improvement are, (as always):-
-Increases in the levels of natural traffic
-Increases in the number of keyphrases rankings are achieved for
-Increases in the rankings of all target keyphrases
-Increases in rankings of target keyphrases
Traffic Increases
Here we have a couple of comparisons: 19th November (when we started work) – 8th July with the previous annual period.
2012-2013 |
2011-2012 |
Increase |
%Increase |
|
All |
62650 |
53894 |
8756 |
16.25% |
Organic |
30798 |
29855 |
943 |
3.16% |
Direct |
20584 |
12905 |
17893 |
59.50% |
Referral |
11318 |
8921 |
23-97 |
25.75% |
Organic Visits:
As we can see there have been a increases in traffic.
Increases in number of keywords ranked
When we look on Google Analytics we can see how many phrases people have used to visit our website. So this is more useful information:
Keyphrases Visited For:
19th November – 31st May = 6,714
1st April – 18th November = 7,219
Decrease of 505 phrases.
However the (not provided) figure is the reason for this. Since November we have had 9,570 Not Provided visits compared with 5,663 in the past.
Increases in rankings of target keyphrases
Here is a link to the SEO Ranking Seasoned Pioneers July
Dec 2012 |
Mar 2013 |
Apr 2013 |
May 2013 |
June 2013 |
|
First Place |
2 |
4 |
8 |
9 |
10 |
In Top 10 |
33 |
44 |
57 |
56 |
66 |
In Top 20 |
57 |
70 |
79 |
93 |
97 |
In Top 30 |
70 |
81 |
95 |
107 |
106 |
When we first started we had 2 top number 1 listings and 33 top 10 listings. We now have 10 top number 1 listings (8 more) and 56 top 10 listings (33 more).