We have literally hundreds of clients who benefit from our unique approach.

Search Engine Optimisation (SEO)
We have literally hundreds of clients who benefit from our unique approach.

Search Engine Optimisation (SEO) Service
The service comprises five components:

• Technical Analysis
• Keyphrase analysis
• Traffic Analysis
• Link Analysis
• SEO Blueprint Report

We can then continue to work with you:

• Competitive Analysis
• Implementation
• Training
• Link Building
• Support Agreement

Technical Analysis
There are many potential impediments to good search engine results – server side issues, coding issues, site architecture, search engine settings, indexing issues, web technologies used, site speed issues – and several others.

The purpose of the analysis is to identify any factors which may inhibit good results and make detailed recommendations on how to overcome them.

Keyphrase Analysis
A crucial part of the SEO process is keyphrase analysis. We will carry out this analysis for you, with your input, and generate the best keyphrases for you to use to attract traffic to specific parts of your site.

These keyphrases will be based on relevance and popularity and will allow you to prioritise what specific searches you want to attract to different parts of your site. It will encompass search volume information as well as analytics information (if available).

Traffic Analysis
This is a composite analysis based on information from your analytics, search volume information and ranking positions…

It enables us, for example, to identify specific phrases where minor changes can improve click throughs substantially.

In addition other important information will be obtained and reported on from the analytics regarding traffic – which countries which search engines, how much direct traffic and where its coming from, and so on.

Link Analysis
Links are an essential part of SEO work and we will produce a list of your links, (max 1000) with other important information about them (anchor text, domain authority etc). This will be provided in a separate spreadsheet.

We will also provide hyperlinks to our online lessons so that you can build additional links yourselves if you wish.

SEO Blueprint
The report – or ‘SEO Blueprint’ we produce is very detailed and as well as including the analysis details above gives step by step detailed instructions on how to carry out the SEO work on a page by page basis. It typically runs to 15-20 pages.

It includes detail on how to structure each of the important metatags and other relevant metadata, the on-page text and links, and also how to make the relevant settings with the search engine interfaces (e.g. Google Search Console).

Competitor Analysis
By using your major keyphrases we have identified, we can identify the top three-five online competitors.

Specifically we then conduct an analysis of their links and domain authority and this then allows us to identify the degree of link building work which needs to be done to bridge the ranking gap.

Support Agreement
Support agreements typically run for 12 months.

During this time we provide you (and/or your web developer) with telephone and email support to enable the implementation to progress most effectively.

We are always there to help answer questions and give advice and in addition at relevant points in time we can produce ranking reports for you, and other analysis through your analytics, to show what progress is being made

The Benefits
The results from this activity will be a sequential month by month improvement in web site traffic and enquiries for your services. The content marketing activity will also increase your visibility across the web.