Google’s removal of Right Hand Side Ads – is SEO now even more important?
The Breaking News is that Google have changed the way that their Search Engine Results Pages (SERPs) look. In short, Pay Per Click Ads, or Google Ads, have been [...]
Tracking PPC Conversions – Lesson 6
Welcome to lesson 6 – Tracking your PPC conversions. Conversion tracking is one of the most important parts of running PPC successfully. Without conversion tracking how can you know [...]
Creating a PPC Campaign – Lesson 5
Welcome to lesson 5 – Actually creating a PPC campaign in Google. For this lesson you will need a Google account Once you are logged into your Google account there [...]
PPC Landing Page Optimisation – Lesson 4
Welcome to lesson 4 – Landing page optimisation for PPC What is a Landing Page? A landing page is a page on your website that the searcher is sent [...]
PPC Writing Ads – Lesson 3
Welcome to lesson 3 – Writing Ads for PPC. Now that you have groups of relevant keyphrases you can start to write Ads for each set of keyphrases. The [...]
PPC Keyphrase Analysis – Lesson 2
Welcome to lesson 2 – Keyphrase Analysis for PPC Stage 1: Finding Keyphrases As with SEO the obvious starting point is the keyphrase analysis. For PPC and SEO nowadays [...]
PPC Components – Lesson 1
Welcome to our first PPC lesson. There are many components to Google AdWords campaigns for search: Campaigns, AdGroups, Ads and Phrases are the main components and are all necessary. [...]
Google PPC Lessons
Google got rich on offering its Pay per Click service; many companies do pretty well out of this unique form of marketing too, but we see so many that [...]