Creating a PPC Campaign – Lesson 5
Welcome to lesson 5 – Actually creating a PPC campaign in Google. For this lesson you will need a Google account Once you are logged into your Google account there [...]
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PPC Landing Page Optimisation – Lesson 4
Welcome to lesson 4 – Landing page optimisation for PPC What is a Landing Page? A landing page is a page on your website that the searcher is sent [...]
PPC Writing Ads – Lesson 3
Welcome to lesson 3 – Writing Ads for PPC. Now that you have groups of relevant keyphrases you can start to write Ads for each set of keyphrases. The [...]
PPC Keyphrase Analysis – Lesson 2
Welcome to lesson 2 – Keyphrase Analysis for PPC Stage 1: Finding Keyphrases As with SEO the obvious starting point is the keyphrase analysis. For PPC and SEO nowadays [...]
PPC Components – Lesson 1
Welcome to our first PPC lesson. There are many components to Google AdWords campaigns for search: Campaigns, AdGroups, Ads and Phrases are the main components and are all necessary. [...]