How to build your Twitter followers and keep their attention
You can love it or hate it, but you can’t escape the fact that Twitter is an essential business tool for any company with online visibility. In reality, many [...]
Lesson Six – Optimising other Metatags
In addition to the 'title' tag we optimised last time, there are a few other important tags which need our attention. What follows is instruction on how to structure [...]
Lesson Five – Homepage Title Tag
Hopefully you have now got some keyphrase rich copy produced for your homepage. Good SEO is about aligning the keyphrases people search for to both your on-page copy and [...]
Lesson Four – Homepage Optimisation – 1
We're now ready to start the optimisation process. We'll start with your homepage. Of course its necessary to optimise all pages you want rankings for and we'll come to [...]
Lesson Three – Keyphrase Analysis 1
The first point to accept here is that this part of the process needs to be kept separate from other parts. Don’t be concerned at this stage where these [...]
Lesson Two – Google Webmaster Tools
Google Webmaster Tools will enable you to kick start the SEO process and will also enable you to satisfy many of the basic requirements of SEO. Incidentally, if you are [...]
Lesson One – Essential Pre-requisites
So, where to start your SEO activities. (I’ll refer to the practice as SEO – you probably know that it stands for Search Engine Optimisation). There are some essential [...]
How To Fix Google Crawl Not Found Errors
We've all been there; visited a website clicked on a link and seen the dreaded 404 error: Over the years we have seen websites suffer in Google rankings for [...]
Basics of Content Marketing Pt 4 : 4 Epic Tools to Track Success of Your Marketing Strategy
In this, the final lesson in my 4 part series on Content Marketing, I’ll be looking at how to measure your content marketing efforts and some tools that you [...]
Basics of Content Marketing: 3 Key Factors to Be Successful
So far in this mini-series of posts about the basics of Content Marketing, I’ve covered identifying target audiences, places to find audiences and where to look for inspiration to [...]