Using Search Engine Optimisation (SEO) and Pay per Click (PPC) to drive international traffic
This half day course will provide all the tools, techniques and knowledge to allow delegates to implement a positive international search marketing strategy for their company.
The course will use real live examples of companies already succeeding in this area.
This is an interactive workshop where delegates will be encouraged to assess their own search marketing status and will come away with a plan of action for their own company.
Subjects covered will be:-
International SEO best practice – content optimisation, copywriting and translation issues; domain options – country specific versus .com options; website and keyphrase analysis and search engine settings for country specific visibility
Building links for traffic and search engine rankings – content marketing, international directories and social media use
International Pay per Click best practice – mixed PPC and SEO strategies, using geo-targeting options for focussed country specific traffic
Re-marketing – using display ads to entice former website visitors back to increase conversion rates and sales
Opportunities will be given for attending companies to have their own websites subject to analysis and critiquing by the trainer and other delegates. This will be an option for attending companies.
Current schedule:
15th September , 1st December, 23rd February 2016 – Please contact us for availability and locations throughout the Northwest which are currently being added to
Call: 07946 513521
Email: jan@janklin.com
