Its a well known statistic that around 90% of clicks happen at the first page of Google (more for some keywords) and that around 3%-4% happen on page 2. [...]

The virtues of successfully optimising for google base are well known to you. (Here's a couple of striking examples Plumbnation and Copiersforsale). One of the keys to ensuring you [...]

Why bother optimising your images and photos? There are two good reasons - one is that 'image search' is growing rapidly (see the Hitwise graph below) and on Google [...]