AGENDA
- INTERNET MARKETING
-
And E-Commerce Strategies for Financial Services
9.00
ARRIVAL & REGISTRATION
Introduction,
workshop aims and objectives
The
new e-conomy and business landscape, growth statistics
What
is marketing and internet marketing?
Marketing
and market research on the internet
Search
engines & push technology
Customer
research & traffic analysis
Advertising
and direct marketing
10.45
- 11.00 COFFEE
BREAK
11.00
- 11.30
SYNDICATE EXERCISE - QUIZ
11.30
YOUR WEB-SITE
Building
a web site - key principles and do's and don't's
Objectives,
costs, suppliers
Attracting
visitors to your web site
The
10 key methods for traffic generation
- SYNDICATE
EXERCISE
1.00
- 2.00 LUNCH
2.00
- 2.30
EXERCISE FEEDBACK
2.30
E-COMMERCE ESSENTIALS
What
is e-commerce?
Consumer
and business to business e-commerce
Security
issues
What
makes a successful e-commerce site
Some
market leading software products
Some
successful case studies
3.00-3.45
TEA BREAK
3.45
THE WEB SITE - GETTING REPEAT VISITS
Relationship
marketing & personalisation
Customer
service on the internet
Loyalty
& branding issues
Added
value services & 'stickiness'
Syndicate
exercise - quiz
SOME 'HOT'
MARKETING METHODS FOR THE INTERNET
Affiliate
marketing
Some new business 'models' for our businesss
5.00
CLOSE
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